Food companies are so smart. They lure us with their pretty packaging and put them in convenient sizes. They know that when we walk down the shopping store aisles our eyes will be drawn to the boldest brightest colors. They also know what colors sell more. There is such a huge market for advertising. They also do their homework with research and studies to see if you'll reach for that blue colored chocolate bar or do you prefer the red. Millions (probably more) is spent on attracting your eye to their candy. So how can we help ourselves? How can we walk down the aisle and not be drawn to the bright orange Reese's Peanut Butter cups?
And it's not just the candy companies. Look at how Dunkin Donuts colors their icing and puts pretty sprinkles on top and the cereal companies have multicolored cereal.
We are constantly being bombarded with images on food packaging (or the food itself) in order to grab our attention and make us pick up that box of cookies or sugar loaded cereal. With all of this stacked against us it's a wonder were not all obese.
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